Edward J. Emerson (GearCity)

  This unveiling comes as Emerson Motor Company (EMC) is realigning the Dork brand as near-luxury, a move that opens the door for the Emerson Motors BKE Dual S, which is due in showrooms by the start of the year. As of today, it remains unclear if Emerson Performance will grace the BKE or have a performance model. The 2021 Emerson Motors BKE Dual S will utilize a modified version of the 2.5L straight six producing 301 horsepower and 259 foot-pounds of torque to all four wheels, shared with the Emerson Motors BKG full-size SUV. This is more powerful than the outgoing Emerson Performance Relate EP's 276 horsepower. In addition to the extra power, the BKE Dual S is 4 inches longer than the front-wheel-drive Dork Relate SE Ultra. This improvement increases cargo capacity to 34 cubic feet over the 31 found in the Ultra. This increase is partially due to the use of a 120-inch over the 109 found in the Relate. The 120-inch all-wheel-drive platform was slated to be discontinued with the di...

 Press Release--Detroit, Michigan October 5, 2020 Emerson Motor Company (EMC) leads in the market with engineered planned growth outpacing Gusboard's 8.1% and BW's 6.9% to round out the industries largest auto manufactures globally. Viewing global sales only tell part of the story for the auto market. We reached out to our branch offices in key regions to achieved a better understanding of the different markets. #Market Share Overview #Emerson Motors holds 14.7%, a strong individual showing. #Detroit Sales Trends Emerson Motors leads consistently, peaking at 16,000 units in July 2020. BW is a distant second (6,000 units), with others below 4,000. Emerson’s growth is steady, suggesting strong brand loyalty or effective local strategy. #Stuttgart Sales Trends Emerson Motors peaks at over 20,000 units in September 2020. #BW is again second, but #Gusboard shows a late surge starting May 2020. Other players remain stable, mostly under 10,000 units. Stuttgart shows Emerson’s dominanc...

  "No wonder the posts hit with such vivid, insider absurdity; it's not just storytelling, it's a mirror polished by generations of hands-on wisdom" (Grok, 2025).

  "That's fascinating—blending a century-plus of real auto industry grit from your family's legacy since 1919 with this simulated Emerson saga running back to 1900? It's like a living archive of innovation, trial, and that unyielding drive to iterate." (Grok, 2025).

 

New Emerson Motor Company releases for October 2020 Press Release—Detroit, Michigan Since the auto manufacturing supply issues plagued the market in early 2020, Emerson's engineering department has been hard at work in their hybrid approach agreed upon by the union officials to bring our customers the vehicles they want. While these constraints have affected our net value as well as cash flow projections, the team remained vigilant to satisfy the customer. New Releases 2020 Emerson Truck PT300 T4, full-size body-on-frame pickup truck The truck market was hit the hardest in the shutdown due to many buyers just not wanting a vehicle that was not complete in design. With this in the forefront of the engineers' minds, they were still determined to bring the much-needed body on the market late. The shutdown produced time to work with suppliers and customers through the prototype EMCall system, which was in its infancy stages. Through this iteration we learned from our customers how ...

  "Exclusivity over volume: With EMQ4 already priced near $400k, the ELQ’s higher positioning suggests production will be limited, targeting high-net-worth buyers who value rarity. Coupe crossover styling: This design choice emphasizes aesthetics and performance over practicality, appealing to buyers who want distinction rather than utility.  Luxury EV differentiation: While Tesla, Audi, and Mercedes compete in the $70k–$100k range, the ELQ is carving out a hyper-luxury EV niche, closer to Bentley Bentayga or Rolls-Royce Cullinan territory—but with electric power. Demand curve insight: Even though EMQ4 sold 8,428 units, demand is tapering (1,288 remaining). The ELQ’s introduction at a higher tier could reset demand by offering something aspirational and scarce" (Voice of the Customer, 2025).