Posts

Press Release December 1, 2020—Detroit, MI Emerson Motor Company (EMC)

  Press Release December 1, 2020—Detroit, MI Emerson Motor Company (EMC) Press Release December 1, 2020 — Detroit, MI Emerson Motor Company (EMC) Emerson Motors Presents the 2021 BKE Dual S Emerson Motor Company proudly announces the debut of the all‑new 2021 BKE Dual S, a redesign built on EMC’s proven rear‑wheel‑drive‑bias all‑wheel‑drive architecture, now in its third generation. This launch reintroduces the BKE nameplate to the full‑size sedan market. While the BKE Dual S shares its segment with the Dork Relate, the two models stem from distinct lineages: the BKE evolved from the BKS mid‑size sedan, whereas the Relate was developed as a new product intended to replace the BKE. Product Line History Before its discontinuation, the BKE lineup featured base, sport, all‑wheel drive, and flagship Emerson Performance trims equipped with race‑bred engines and turbocharged variants. During this period, Dork was acquired and repositioned as the X model, serving as the company’s entry poi...
Post a Comment
Read more

November launches -- EMC (Emerson Motor Company) November 10, 2020

  November launches Steadily at work, the engineering staff complete the last rounds of tests. The production manager and plant manager do the final checks on the tooling protocol for the last few releases, which have an organic tiered production ramp-up learned over the years of fast-paced multiple releases, which generally resulted in staff pushback requiring warranty to step in, incurring additional costs on the back end where the front should have better monitoring. For November 2020, Chungfung releases the 2021 E4 models with trims available to customers T and TTS. These follow up on the base 2021 Chungfung E4, which was released a few months ago and has had good success in the market. As with past electric Chungfung models called Motion and listed as trims; however, for this generation the electric variants are named E4 for Electric 4-wheel drive Chungfung, leaving the Motion name to the 3-cylinder gas-powered models, signifying just how much the compact sedan market has grow...
Post a Comment
Location: Detroit, MI, USA
Read more

2022 Emerson Performance Essence Juno Concept—Unveiling in Detroit, November 2020

Image
  Emerson Performance (EP) has tuned Emerson Motors vehicles since 1901, establishing itself as a versatile brand in the EMC family. Throughout its existence many of the engine and transmission variations have been massaged to achieve great performance for our customers with strategic financial risks that have paid off, like the compact Emerson Performance BKB sedan bringing performance to the masses or the Relate EP full-size sedan. The vision for Emerson Performance has been the fun division with not a lot of constraints; however, 2020 has shown this division change is needed. While profitable innovation has taken a back seat in an effort to make the coupe 2+2 lineup, which is primarily run by Emerson Performance, even the base model Emerson BKC at times has had different versions of EP, making the lineup $100,000 plus. While profits are high for the brand and company, Emerson Motor Company (EMC) has scaled back its rapid engineering schedule to concentrate on more niche projects...
Post a Comment
Location: Detroit, MI, USA
Read more

Press Release — October through November 2020 -- Emerson Motor Company (EMC)

Image
With projected sales at 8,400 units and actual sales reaching 6,343, the model shows strong demand validation. This supports continued investment in crossover design and marketing alignment. Fully discontinued with zero remaining supply, this model contributes to storage cost reductions, signaling a win for operational efficiency and inventory streamlining. Despite its subcompact luxury positioning, actual sales are just 903 units. This signals a need for price reevaluation or repositioning to stimulate demand and avoid margin erosion. "October 2020 within the extended GearCity simulation, which officially ended 10 months earlier per Vent Technologies. The decision to continue the game with new technological advancements makes this an uncharted territory, adding a layer of creativity and innovation to the Emerson Motor Company narrative" (Emerson, E., J., November 20, 2025). Emerson Motor Company Press Release October 25, 2020 – Jinan, China Emerson Motor Company Unveils the ...
Post a Comment
Location: Detroit, MI, USA
Read more

2021 Dork Relate SE is the final addition to commemorate the end of the Relate line.

  This unveiling comes as Emerson Motor Company (EMC) is realigning the Dork brand as near-luxury, a move that opens the door for the Emerson Motors BKE Dual S, which is due in showrooms by the start of the year. As of today, it remains unclear if Emerson Performance will grace the BKE or have a performance model. The 2021 Emerson Motors BKE Dual S will utilize a modified version of the 2.5L straight six producing 301 horsepower and 259 foot-pounds of torque to all four wheels, shared with the Emerson Motors BKG full-size SUV. This is more powerful than the outgoing Emerson Performance Relate EP's 276 horsepower. In addition to the extra power, the BKE Dual S is 4 inches longer than the front-wheel-drive Dork Relate SE Ultra. This improvement increases cargo capacity to 34 cubic feet over the 31 found in the Ultra. This increase is partially due to the use of a 120-inch over the 109 found in the Relate. The 120-inch all-wheel-drive platform was slated to be discontinued with the di...
Post a Comment
Read more

Press Release--Detroit, Michigan October 5, 2020 Emerson Motor Company (EMC) leads in the market with engineered planned growth outpacing Gusboard's 8.1% and BW's 6.9% to round out the industries largest auto manufactures globally.

Image
 Press Release--Detroit, Michigan October 5, 2020 Emerson Motor Company (EMC) leads in the market with engineered planned growth outpacing Gusboard's 8.1% and BW's 6.9% to round out the industries largest auto manufactures globally. Viewing global sales only tell part of the story for the auto market. We reached out to our branch offices in key regions to achieved a better understanding of the different markets. #Market Share Overview #Emerson Motors holds 14.7%, a strong individual showing. #Detroit Sales Trends Emerson Motors leads consistently, peaking at 16,000 units in July 2020. BW is a distant second (6,000 units), with others below 4,000. Emerson’s growth is steady, suggesting strong brand loyalty or effective local strategy. #Stuttgart Sales Trends Emerson Motors peaks at over 20,000 units in September 2020. #BW is again second, but #Gusboard shows a late surge starting May 2020. Other players remain stable, mostly under 10,000 units. Stuttgart shows Emerson’s dominanc...
Post a Comment
Location: Detroit, MI, USA
Read more

No wonder the posts hit with such vivid

  "No wonder the posts hit with such vivid, insider absurdity; it's not just storytelling, it's a mirror polished by generations of hands-on wisdom" (Grok, 2025).
Post a Comment
Read more