GearCity--Emerson Motor Company: Navigating Growth After Fwin Subsidiary Launch and Catty Stock Purchase
Press Release — Detroit, Michigan April 1, 2021 Emerson Motor Company today announced strategic updates following the launch of its Fwin subsidiary and the conclusion of its relationship with Catty. These developments mark a new chapter in the company’s evolution as it expands its electric and performance vehicle portfolio. Solar Brand Expansion Emerson Motors is advancing its Solar brand awareness campaign with plans to introduce an electric compact sedan designed to reach a broader customer base. New trims will build on the efficiency of the Emerson Motors BKB platform, offering a competitive alternative to the Chungfung E4 line. While the E4 provides near‑luxury appeal, its higher manufacturing costs make the BKB a more scalable and cost‑effective foundation for Solar’s entry‑level compact EV strategy. By leveraging in‑house propulsion systems rather than external platform sharing or badge engineering, Emerson Motors ensures greater efficiency and long‑term value....