Strategic alliances according to University of Phoenix (2024) is a way for Emerson Motors to look at market trends, look for other revenue sources, and use scaled measures to better navigate the market. This planning effort, must be communicated, and have aligning goals (University of Phoenix, 2024) , which can assist in the market that is over saturated with manufactures as well as government entities. These alliances arrive in different configurations that upon a brief review of the market, Emerson Motors has a few choices: Motorback and Emerson Motors had a successful relationship that introduced the crossovers and SUVs that are still in production today (University of Phoenix, 2024). Another avenue would be to establish a new vehicle brand that will compliment it's existing lineup, as well as introduce new electric, and hybrid technology, which Emerson Motors needs to invest in to stay relevant in 2024. References Congress.gov. (February 27,...