1971 Emerson Motor Company

1970 was a learning experience for our company, which has been around for 70 years, designing, negotiating, engineering, managing, staffing, and building an automobile company for our customers, who are constantly evolving in what they perceive as the vehicle for their personal needs. This has caused our company to better communicate what we have to offer the customer to assist in the decision-making process. We have also adjusted our product portfolio to reflect the demands of the market with the addition of the Emerson BKS 505 L for the mid-size sedan, the Emerson BKC 505 SL, and the Emerson BKC 505 L for the coupe 2+2 market. While we have gained market share in some markets, we have decreased it in the Coupe 2+2 market, where demand has been focused on the range-topping 500 series of the BKC Coupes.

We have invested 1.5 million into our second generation of the A3127 battery technology, which will improve the performance, range, and durability of the second generation of electric vehicles that will be produced after the 1974 Allure Brittney comes to market as a luxury electric saloon in the next 3 years. That project's A3127 battery had a price tag of $632 thousand when it was finished in 1966.


Allure has upgraded the Essence mid-size luxury saloon's engine to an Allure design, moving from the Emerson engine as of the 1971 model year, which will further increase the differences between our luxury and mainstream vehicles beyond just the visual. This will leave only the Bay, which is our compact luxury vehicle, as the sole model that shares an engine with the Emerson division.

We increased production in the month of December 1970 and will start layoffs of our staff for the next few months until the 1971 revised models are ready for production.


Thank you,

Edward J. Emerson,

CEO of Emerson Motor Company



#EmersonMotors

#EmersonMotorCompany

#EmersonPerformance

#Allure

#GearCity

#KellyRoyceKey