May 1968 Emerson Motor Company

 May 1968

Emerson Motor Company

Electrification Project:

We are in the third phase of bringing the 1974 Allure Brittney to market, which will be our first attempt at a project that is this advanced and will likely be the first such vehicle design in the existing auto market worldwide to date. With this realization, we have designed a new mid-size vehicle platform that will have a dual purpose: to complete the electric program within our Allure division. This new platform will first be used for the next generation of the Emerson Performance track-focused C906 R coupe, and the demand for such a vehicle within our enthusiast customer base will help the development costs associated with the task of the Allure electrification project with a newer, lighter base for the vehicles that will be manufactured after the Allure Brittney. This is important given the massive weight increase that Allure Brittney has in its current offering, utilizing the Allure large vehicle platform that it is currently based on. The new platform, as mentioned, will be based on the Emerson Performance C906 R, which is based on a re-engineered mid-size platform that will drastically reduce the weight of the Allure Brittney once it is redesigned.

Allure:

We have adjusted our current line of luxury vehicles to include a lower-priced option to attract more customers to the brand, and this will be achieved by expanding the Allure Bay compact saloon to incorporate a sports model focused on driving dynamics over the standard model.

Thank you,

Edward J. Emerson,

CEO of Emerson Motor Company

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