The Allure Presence redesign is a big deal for Emerson Motor Company

 

The Allure Presence redesign is a big deal for Emerson Motor Company, as it is one of the top profit vehicles for the organization, with just over $142 billion in profits since it was last redesigned in 2015.

The Presence is a large unibody SUV offered in electric all-wheel drive (dual motor) and rear-wheel drive (single motor) configurations. This year both models lose seven inches in length and one inch in width while gaining 736 pounds in weight.

In the automotive industry weight increase lowers handling capabilities of a vehicle, and with a full-size SUV the engineers had to increase power to offset the weight. The result is a decrease of .3 seconds to 60 (8.099) from the 2015 design’s 8.33 from the A3329-Lp motor battery combination that did produce 691 horsepower and now has 720 horsepower and a new top speed of 152 mph, up from the previous 129 mph.

While performance is important to some, the executives at Emerson are concerned with offering a downsized model when the 2015 design was selling so well. Part of the concern is the decrease from 59 cu ft to 46 for cargo and a handling point system that takes the Presence from 82 out of 100 to around 76. This, in addition to the added weight, does bring concern.

The positive design element of the 2020 Allure Presence is the reduction in project costs of 241,159,152; however, the material costs have increased from $209,705 to $227,719.

The design of the Allure Presence will soon be joined by the first-ever Ben Lee Granicus full-size electric SUV, offering 31 more horsepower and a 29-pound-foot torque increase, only offered in a dual-motor configuration with weight and cargo similar to the Presence, but with a different demographic of buyers that are willing to pay for exclusivity in craftsmanship levels that only the Cloud and Spectra offer their customers.