Who is Motorback? Emerson has 100% ownership of a Japan automobile company, why?

Motorback was found in 2001, with Emerson taking ownership of the company that sells the Nine-Four-Five-Four (9454) subcompact that sells 1,997 in the Tokyo market, flanked by Urza, NOA, Belt, NowDrive, and Calboni, all selling for $19,419 to as high as $26,157, which ironically is the price of the 9454.

The 9454 is motivated by a 48-horsepower, 4-cylinder engine that propels this vehicle that is of similar size to the 1969 145 series that had a weight of 2,580 pounds and was a 4-door sedan making 122 horsepower from its B20 engine, making the 9454 the underachiever in this comparison. It is mated to a 4-speed gearbox with a top speed of 86 miles per hour from its front-wheel-drive drivetrain, making it the Emerson of the Japanese market equation.

Comments

Post a Comment

Popular posts from this blog

Emerson SUV Lineup: Strategic Gaps and Competitive Pressure

Emerson’s SUV portfolio remains heavily weighted toward high-priced full-size models, a strategy that was disrupted following a company-wide data breach that compromised internal files and rollout schedules. Critically, the low-cost Emerson Motors SUV option is absent, leaving a gap in the entry-level segment. The only remaining full-size model—the E-LSV—is slated for discontinuation and will be replaced by an Emerson Truck variant, yet it remains priced well above the compact Emerson Truck SV200. The SV200 itself is twice the cost of BW’s compact offerings, including the CC-olumbo 5727 and All Stones Motors’ 1035, both subsidiaries of BW. Meanwhile, BW has deployed a price-efficient SUV strategy across its lineup, undercutting Emerson’s offerings at nearly every tier: Allure Presence (Emerson’s premium SUV) SV200 (compact crossover) SV300 and SV400 (full-size SUV models) E-LSV (legacy full-size SUV, soon to be retired) All of Emerson’s models are priced significantly higher than BW’s ...
Read more