Dork Unveils Elgin Coupe: A New Standard in Near-Luxury 2+2 Design

Press Release March 30, 2020

Dork Unveils Elgin Coupe: A New Standard in Near-Luxury 2+2 Design

Yesterday, Dork officially unveiled the newly redesigned Elgin coupe, marking a bold entry into the near-luxury 2+2 segment. Previously dominated by sister brand Emerson’s BKC coupe—powered by Emerson Performance engines—the segment now sees a strategic bifurcation: one path leading to performance, the other to refinement and luxury.

Positioned as Dork’s flagship model, the Elgin embodies the brand’s vision of attainable luxury. With elevated design cues and premium features, it will sit above the BKC in pricing, signaling a deliberate shift in market positioning.

At launch, the Elgin features a 174-horsepower engine shared with other Dork models. While initial performance may be modest, the brand has confirmed forthcoming updates, including hybrid variants and a new engine lineup expected within the year.

In parallel, development continues on the Allure-inspired chassis that will underpin future Dork models. Although still several years away, this platform promises to reinforce Dork’s near-luxury aspirations. Until then, the brand will continue utilizing the aging Emerson front-wheel-drive architecture, even as other sister models transition to the advanced Generation 4 platform. The decision to migrate remains under evaluation, given the significant investment required.

Media Contact: Corporate Communications Emerson Motor Companypress@emersonauto.com

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