Emerson continues to define its position in the evolving automotive market

 Press Release

Date: July 1, 2020

As Emerson continues to define its position in the evolving automotive market, a recent publication has raised concerns about the potential discontinuation of electric vehicle (EV) credits. For Emerson, a leading supplier of electric vehicles, this development represents a significant challenge. While no definitive timeline has been announced, Emerson remains vigilant, closely monitoring both proposed and enacted policy changes that could impact the industry.

In light of this uncertainty, Emerson has conducted a strategic review of its pickup truck and SUV portfolio. The company currently offers more than ten SUV models and trim levels across its brands, including Emerson Truck, Humner, Emerson Motors, Chungfung, Allure, and Dork. Market analysis indicates that most competitors are focusing on mid-size SUVs — a segment where Emerson is strongly positioned with models such as the Emerson BKG, Emerson Truck SV200 series, and the Humner Rockfinder, all built on unibody platforms.

These SUVs are available with a range of powertrain options, including diesel, hybrid-diesel, and traditional gasoline engines, giving customers flexible choices to meet their transportation needs — whether moving families, gear, or cargo.

Emerson remains committed to delivering innovative, customer-focused solutions while navigating the shifting regulatory landscape.

Media Contact: Corporate Communications Emerson Motor Company press@emersonauto.com

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