Emerson Motor Company Announces Strategic Expansion with Fwin and Brand Realignment

Press Release

March 5, 2020

Detroit, MI — Emerson Motor Company's subsidiary Fwin, a bold and design-forward automotive marque operating with full creative autonomy. This strategic move reinforces Emerson’s commitment to innovation, diversity in product offerings, and a multi-brand ecosystem that reflects the evolving demands of global consumers.

Fwin is part of a dynamic portfolio that includes Allure, Emerson’s mainstream luxury flagship, and Dork, which continues to refine its near-luxury positioning. While these brands have garnered significant attention, Emerson is also investing in revitalizing its broader lineup—including Emerson Truck, Humner, Emerson Performance, Chungfung, and Ben Lee—each poised for renewed visibility and engineering advancement.

Emerson Truck and Humner are currently undergoing a transformative redesign, with engineering teams collaborating to shift from unibody to body-on-frame architecture. This marks a pivotal step in enhancing durability and performance across utility platforms. Meanwhile, Emerson Performance, the company’s high-performance division, is preparing to reassert its identity with new product and motorsport initiatives.

Fwin's current lineup centers around the Roadster 2+2, available in both internal combustion and electric configurations. The electric range includes the Fwin 700i (formerly Pyrwin 700i), and 300i. If a customer is not interested in electric vehicles then there are the I50 series—EP, ST, I50 automatic, and I50 manual variants.

Fwin's has increased profits year-over-year since 2018, underscoring consumer enthusiasm for engaging driving experiences. Despite early challenges with the 300i’s launch, the premium 700i has exceeded expectations, with customers opting for its elevated performance and design, resulting in strong margins with strategic pricing adjustment the 300i's performance as been steady.

As part of its brand evolution, Fwin has officially retired the Pyrwin nameplate, with potential future reinterpretations under consideration. Looking ahead, Fwin is exploring the development of a spirited rear-wheel-drive roadster—an enthusiast-focused model that promises to inject fresh energy into the lineup. While specifications remain under wraps, the concept signals Fwin’s continued dedication to driving excitement and design purity.

Emerson Motor Company remains committed to fostering innovation across its brand family, ensuring each marque has the freedom and support to thrive. The company looks forward to unveiling further updates as development milestones are reached.

Media Contact: Corporate Communications Emerson Motor Company press@emersonauto.com