Emerson Motor Company Elevates Ben Lee to Ultra Luxury Pinnacle with All-Electric Lineup

 Press Release March 10, 2020

Ben Lee, the ultra-luxury marque under Emerson Motor Company, has officially placed its electric motor battery technology at the forefront with a fully electric lineup. Since Emerson’s acquisition of Ben Lee, the company has worked diligently behind the scenes to elevate the brand beyond even its prestigious sibling, Allure. While the strategic intent may appear opaque to outsiders, Ben Lee has quietly solidified its position as the definitive name in exclusive luxury mobility.

Leveraging economies of scale for platform architecture, Ben Lee has retained its engineering independence by deploying its proprietary BL3329 motor battery across all models. This powerhouse unit delivers an impressive 750 horsepower and is built on the Generation 5 architecture—setting a new benchmark in performance and refinement.

Looking ahead, Ben Lee is expanding its portfolio with the introduction of the Syren performance trim, beginning with the Cloud, Spectral, and the newly launched Granicus full-size SUV for the 2019 model year. In a bold move that surprised the market, Ben Lee unveiled the Granicus Syren alongside its standard counterpart, signaling a new era of performance luxury.

The Syren trim enhances driving dynamics through the Generation 5 Emerson Performance two-speed electric transfer unit, delivering precision torque across all four wheels. Future Syren models will integrate the BL3329 Plus motor battery system, further amplifying power and control.

As development continues, Ben Lee remains focused on refining operations and advancing its vision of ultra-luxury—where innovation, exclusivity, and electrified performance converge.