Emerson Motor Company – Product Launch Announcement

 Press Release

March 15, 2020


Emerson Motor Company – Product Launch Announcement

Emerson Motor Company is proud to unveil its latest lineup of performance and luxury vehicles for March 2020, continuing our commitment to innovation, refinement, and customer choice across powertrains and driving experiences.

2020 Emerson Performance Essence DCTT

A bold new entry in the performance segment, the Essence DCTT delivers Emerson’s signature driving dynamics with enhanced dual-clutch transmission tuning and track-inspired responsiveness.

2020 Allure Bay Series Updates

  • Allure Bay A604 Positioned four trims above the base Bay A50, the A604 offers:

    1. 17% increase in luxury features

    2. 6% boost in dependability rating

    3. 10% higher vehicle quality standards

    4. 8% performance increase over the A50’s 208-horsepower benchmark

    5. 8% improvement in handling with sports-tuned cornering

    6. Note: Safety ratings decrease by 4% compared to the A50

  • Allure Bay A60SP4 A performance-enhanced variant of the A60 and A604 trims:

    1. Adds 16 horsepower

    2. Improves quality by 5%

    3. Slight performance gain of 1%

  • Allure Bay ESQ Emerson’s forward-looking alternative to internal combustion:

    1. 4% reduction in luxury compared to A604

    2. 6% increase in safety

    3. 4% improvement in design quality

    4. Adds 1,051 lbs due to motor battery platform, reducing handling by 14%

    5. Cargo space increased by 7% over A604 thanks to efficient battery packing


2021 Dork Atlas SL4

Introducing the first luxury all-wheel-drive sedan from Dork, built on Emerson’s front-wheel-drive chassis:

  • 15% handling improvement over the 2021 Atlas SL
  • Positioned above the Ultra and SL trims
  • Moves beyond straight-line performance with a refined AWD driving experience
  • Powered by a 174-horsepower engine with enhanced dynamics

For media inquiries, dealership availability, or test drive scheduling, please contact Emerson Motor Company’s press office.

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