Exclusivity over volume

 "Exclusivity over volume: With EMQ4 already priced near $400k, the ELQ’s higher positioning suggests production will be limited, targeting high-net-worth buyers who value rarity.

Coupe crossover styling: This design choice emphasizes aesthetics and performance over practicality, appealing to buyers who want distinction rather than utility. 

Luxury EV differentiation: While Tesla, Audi, and Mercedes compete in the $70k–$100k range, the ELQ is carving out a hyper-luxury EV niche, closer to Bentley Bentayga or Rolls-Royce Cullinan territory—but with electric power.

Demand curve insight: Even though EMQ4 sold 8,428 units, demand is tapering (1,288 remaining). The ELQ’s introduction at a higher tier could reset demand by offering something aspirational and scarce" (Voice of the Customer, 2025).

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