Press Release December 1, 2020—Detroit, MI Emerson Motor Company (EMC)
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Press Release December 1, 2020—Detroit, MI Emerson Motor Company (EMC)
Press Release
December 1, 2020 — Detroit, MI Emerson Motor Company (EMC)
December 1, 2020 — Detroit, MI Emerson Motor Company (EMC)
Emerson Motors Presents the 2021 BKE Dual S
Emerson Motor Company proudly announces the debut of the all‑new 2021 BKE Dual S, a redesign built on EMC’s proven rear‑wheel‑drive‑bias all‑wheel‑drive architecture, now in its third generation. This launch reintroduces the BKE nameplate to the full‑size sedan market. While the BKE Dual S shares its segment with the Dork Relate, the two models stem from distinct lineages: the BKE evolved from the BKS mid‑size sedan, whereas the Relate was developed as a new product intended to replace the BKE.
Emerson Motor Company proudly announces the debut of the all‑new 2021 BKE Dual S, a redesign built on EMC’s proven rear‑wheel‑drive‑bias all‑wheel‑drive architecture, now in its third generation. This launch reintroduces the BKE nameplate to the full‑size sedan market. While the BKE Dual S shares its segment with the Dork Relate, the two models stem from distinct lineages: the BKE evolved from the BKS mid‑size sedan, whereas the Relate was developed as a new product intended to replace the BKE.
Product Line History
Before its discontinuation, the BKE lineup featured base, sport, all‑wheel drive, and flagship Emerson Performance trims equipped with race‑bred engines and turbocharged variants. During this period, Dork was acquired and repositioned as the X model, serving as the company’s entry point alongside Winner Motors, broadening Emerson’s reach into accessible market segments.
The sale of Hanover‑based Winner Motors (now owned by Chongqing’s Chungye) inspired Emerson Performance to refine its design approach, elevating Dork styling toward near‑luxury status while preserving its performance image. Should the Relate return, it will occupy a more upmarket position, clearly differentiated from front‑wheel‑drive competitors.
Before its discontinuation, the BKE lineup featured base, sport, all‑wheel drive, and flagship Emerson Performance trims equipped with race‑bred engines and turbocharged variants. During this period, Dork was acquired and repositioned as the X model, serving as the company’s entry point alongside Winner Motors, broadening Emerson’s reach into accessible market segments.
The sale of Hanover‑based Winner Motors (now owned by Chongqing’s Chungye) inspired Emerson Performance to refine its design approach, elevating Dork styling toward near‑luxury status while preserving its performance image. Should the Relate return, it will occupy a more upmarket position, clearly differentiated from front‑wheel‑drive competitors.
Performance & Market Impact
The 2021 BKE Dual S launches exclusively as the top trim, delivering 300 horsepower and all‑wheel drive to meet customer demand. Its arrival has shifted sales dynamics, contributing to a decline in the aging 2017 Emerson E‑FSS Ex4 electric sedan, which fell to 2,400 units. To strengthen the lineup, the 2021 E‑FSS Ex4 returns with design cues inspired by the BKE Dual S.
Key upgrades over the 2017 E‑FSS include:
Horsepower: 477 hp (170 front / 307 rear), up 176 hp from the prior generation
Acceleration: 0–60 mph in 4.49 seconds (vs. 5.71)
Top Speed: 147 mph (vs. 124 mph)
Braking: 93 feet (vs. 96 feet)
Range: 350 miles with a 70 kWh battery
These enhancements reflect EMC’s evolutionary approach—prioritizing safety and efficiency while simplifying luxury features for a refined, innovative interior. Despite a $780 material increase, next‑generation costs have been reduced, boosting dependability scores from 49 to 55. However, the adoption of advanced technology has lowered projected quality scores from 69 to 61.
Vehicle weight has also increased, rising from 4,175 lbs. (2017) to 4,312 lbs. (2021) due to customer, regulatory, and engineering adjustments.
At launch both models are produced at the Detroit Michigan manufacturing facility as well as the Pittsburgh facility with product to customer return of 2,000 deliveries projected to start December 2020 through January 2021.
The 2021 BKE Dual S launches exclusively as the top trim, delivering 300 horsepower and all‑wheel drive to meet customer demand. Its arrival has shifted sales dynamics, contributing to a decline in the aging 2017 Emerson E‑FSS Ex4 electric sedan, which fell to 2,400 units. To strengthen the lineup, the 2021 E‑FSS Ex4 returns with design cues inspired by the BKE Dual S.
Key upgrades over the 2017 E‑FSS include:
Horsepower: 477 hp (170 front / 307 rear), up 176 hp from the prior generation
Acceleration: 0–60 mph in 4.49 seconds (vs. 5.71)
Top Speed: 147 mph (vs. 124 mph)
Braking: 93 feet (vs. 96 feet)
Range: 350 miles with a 70 kWh battery
These enhancements reflect EMC’s evolutionary approach—prioritizing safety and efficiency while simplifying luxury features for a refined, innovative interior. Despite a $780 material increase, next‑generation costs have been reduced, boosting dependability scores from 49 to 55. However, the adoption of advanced technology has lowered projected quality scores from 69 to 61.
Vehicle weight has also increased, rising from 4,175 lbs. (2017) to 4,312 lbs. (2021) due to customer, regulatory, and engineering adjustments.
At launch both models are produced at the Detroit Michigan manufacturing facility as well as the Pittsburgh facility with product to customer return of 2,000 deliveries projected to start December 2020 through January 2021.
Market Analysis & Strategic Outlook
As EMC expands its marketing division into the United States and China, the company continues to evaluate product alignment. Market acceptance of the BKE Dual S may influence the potential return of the Dork Relate. Competitive analysis shows strong global demand for full‑size sedans with higher horsepower and extended wheelbases, underscoring EMC’s repositioning strategy.
This repositioning has increased job creation in the Pittsburgh, Detroit, and Chongqing regions with new union paying marketing jobs listed for $5,432 monthly. These job listings call for 6 in the Pittsburgh area, 6 in Detroit, and 33 for the Changsha, China market highlighting value and economic benefits to each area.
Dealer networks face challenges as customer preferences consolidate, thinning margins and complicating profitability across legacy models. Mid‑size sedans and SUVs remain focal points, with niche markets selling only 30–50 units per model. This shift opens opportunities for near‑luxury offerings in the basic transportation segment.
As EMC expands its marketing division into the United States and China, the company continues to evaluate product alignment. Market acceptance of the BKE Dual S may influence the potential return of the Dork Relate. Competitive analysis shows strong global demand for full‑size sedans with higher horsepower and extended wheelbases, underscoring EMC’s repositioning strategy.
This repositioning has increased job creation in the Pittsburgh, Detroit, and Chongqing regions with new union paying marketing jobs listed for $5,432 monthly. These job listings call for 6 in the Pittsburgh area, 6 in Detroit, and 33 for the Changsha, China market highlighting value and economic benefits to each area.
Dealer networks face challenges as customer preferences consolidate, thinning margins and complicating profitability across legacy models. Mid‑size sedans and SUVs remain focal points, with niche markets selling only 30–50 units per model. This shift opens opportunities for near‑luxury offerings in the basic transportation segment.
Financial Performance
EMC closes the year with –$5.2 billion in monthly losses, while overall profits rose to $951.7 billion, up from $922.5 billion the prior year—signaling continued financial growth. Pension payments also increased from $54.3 million to $65.7 million, reflecting both risks and benefits as operations expand.
EMC closes the year with –$5.2 billion in monthly losses, while overall profits rose to $951.7 billion, up from $922.5 billion the prior year—signaling continued financial growth. Pension payments also increased from $54.3 million to $65.7 million, reflecting both risks and benefits as operations expand.
Additional Launches
Strategic market entries and exits remain central to EMC’s growth. Notably, Humner’s 2021 Rockfinder redesign arrives in showrooms this month, drawing inspiration from classic designs to chart a new path forward. Similarly, Fwin has adjusted its strategy after early electric offerings proved unprofitable in 2020, highlighting the dynamic nature of niche manufacturers.
Other highlights include:
2020 Allure Sylherin ELQ: Over 4,000 delivered in December, with demand for an additional 5,572 units.
2020 Chungfung E4 lineup: Strong sales across trims, with demand exceeding production in several variants.
2018 Relate family: Continued positive returns across models, with notable demand for SE Ultra and Relate Ultra trims.
2020–2021 Dork Myth SUVs: Transitioned from unibody to body‑on‑frame, achieving flagship status with December sales exceeding 12,000 units.
Strategic market entries and exits remain central to EMC’s growth. Notably, Humner’s 2021 Rockfinder redesign arrives in showrooms this month, drawing inspiration from classic designs to chart a new path forward. Similarly, Fwin has adjusted its strategy after early electric offerings proved unprofitable in 2020, highlighting the dynamic nature of niche manufacturers.
Other highlights include:
2020 Allure Sylherin ELQ: Over 4,000 delivered in December, with demand for an additional 5,572 units.
2020 Chungfung E4 lineup: Strong sales across trims, with demand exceeding production in several variants.
2018 Relate family: Continued positive returns across models, with notable demand for SE Ultra and Relate Ultra trims.
2020–2021 Dork Myth SUVs: Transitioned from unibody to body‑on‑frame, achieving flagship status with December sales exceeding 12,000 units.
Closing Statement
With the launch of the 2021 BKE Dual S and the evolutionary refinement of the E‑FSS Ex4, Emerson Motor Company reaffirms its commitment to performance, innovation, and adaptability in a rapidly shifting global market.
With the launch of the 2021 BKE Dual S and the evolutionary refinement of the E‑FSS Ex4, Emerson Motor Company reaffirms its commitment to performance, innovation, and adaptability in a rapidly shifting global market.
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