Press Release — October through November 2020 -- Emerson Motor Company (EMC)
Fully discontinued with zero remaining supply, this model contributes to storage cost reductions, signaling a win for operational efficiency and inventory streamlining.
Despite its subcompact luxury positioning, actual sales are just 903 units. This signals a need for price reevaluation or repositioning to stimulate demand and avoid margin erosion.
"October 2020 within the extended GearCity simulation, which officially ended 10 months earlier per Vent Technologies. The decision to continue the game with new technological advancements makes this an uncharted territory, adding a layer of creativity and innovation to the Emerson Motor Company narrative" (Emerson, E., J., November 20, 2025).
Emerson Motor Company Press Release
October 25, 2020 – Jinan, China
Emerson Motor Company Unveils the 2020 Allure Sylherin ELQ: A New Benchmark in Luxury Performance Crossovers
Emerson Motor Company engineers have lifted the camouflage from pre-production prototypes of the Allure Sylherin ELQ, following extensive real-world testing in Westminster, London, and Colorado. These trials, conducted in climates comparable to Michigan, generated significant interest among customers and influencers, fueling anticipation for Emerson’s latest innovation.
The Sylherin ELQ embodies uncompromising quality. Rigorous quality management processes ensure that its bespoke craftsmanship—valued at $425,644—represents not only exclusivity but also a sound investment in performance and refinement.
In Jinan, China, the Sylherin ELQ stands apart from the market. While the Gong Dang 7435 tops the crossover segment at $61,163 and the Momi M9691 anchors the entry level at $33,140, Emerson’s offering redefines luxury. Priced 14.37% higher than the most expensive competitor, the Sylherin ELQ delivers unmatched sophistication, quiet operation, and exhilarating performance, positioning it as the most exclusive electric crossover available.
The Sylherin ELQ is not designed to compete directly with mainstream models. Instead, it appeals to customers seeking distinction and exclusivity. Its benchmark score of 64/100 places it ahead of all current offerings, with only Emerson’s forthcoming 2022 Performance Pahin A700E4 projected to surpass it.
For context, the Task 3889—a full-size crossover released in 2020—offers practicality with 47 cubic feet of cargo space and a 76-horsepower engine. Yet, with a top speed of 75 mph and a stopping distance of 122 feet, it occupies a different segment entirely. By contrast, the Sylherin ELQ delivers a commanding 140 mph top speed and a 91-foot stopping distance, underscoring its performance-driven identity and ensuring customers will not cross-shop between these models.
| Brand/Model | Price Range (USD) | Performance Highlights | Prestige Positioning |
|---|---|---|---|
| Emerson Allure Sylherin ELQ | $425,644 | 140 mph top speed, 91‑ft stopping distance, 107 kWh battery @ 90% provides a 385 mile range | Ultra‑luxury EV crossover, exclusivity focus |
| Porsche Cayenne | $127,820–$279,720 | 335–541 hp, 245 km/h top speed | Premium performance SUV, sporty prestige |
| Audi Q7 | $95,732–$134,792 | 248–328 hp, AWD | Executive family SUV, understated luxury |
| Maybach S-Class | $300,832–$433,832 | 462–620 hp, V8/V12 engines | Ultra‑luxury sedan, chauffeur prestige |
| Cadillac Escalade IQ | $129,990 | 750 hp, 450‑mile range, 130 mph | Flagship EV SUV, American luxury |
| Cadillac Vistiq | $78,790–$97,890 | 615 hp, 0–60 mph in 3.7s, 300‑mile range | Premium EV SUV, positioned below Escalade IQ |
| Bentley Bentayga | $376,600–$672,000 | 542–599 hp, 290 km/h top speed | British ultra‑luxury SUV, handcrafted prestige |
| Rolls‑Royce Cullinan | $706,000–$754,000 | 600 hp V12, 250 km/h top speed | Pinnacle of SUV luxury, bespoke craftsmanship |
Key Insights
Performance: The Sylherin ELQ’s 140 miles per hour top speed is competitive with Bentley and Rolls‑Royce SUVs, though its electric drivetrain emphasizes refinement over raw horsepower. Porsche Cayenne and Audi Q7 offer strong performance but are positioned as sporty or executive family SUVs, not ultra‑luxury exclusives. Cadillac Escalade IQ and Vistiq bring cutting‑edge EV technology, but their performance metrics (750 hp, 0–60 in 5s for Escalade IQ) are more mainstream luxury than hyper‑exclusive.
Price: At $425,644, the Sylherin ELQ is priced well above Porsche, Audi, and Cadillac, and even exceeds Bentley Bentayga’s upper range. Rolls‑Royce Cullinan remains more expensive ($706k+), but Sylherin ELQ’s EV positioning makes it unique in the ultra‑luxury segment.
Prestige: The 2020 Sylherin ELQ competes on exclusivity and rarity, not volume. Its positioning is closer to Bentley and Rolls‑Royce than Porsche or Audi. Maybach remains sedan‑focused, appealing to chauffeur‑driven buyers, while Sylherin ELQ targets self‑driven exclusivity. Cadillac’s Escalade IQ and Vistiq are premium EVs but lack the bespoke aura of Emerson’s Sylherin ELQ.
Emerson Motor Company Announcement
Nanjing Facility Wage Adjustment – October 30, 2020
In response to sustained high demand and expanded production capacity at Emerson Motor Company’s Nanjing facility, the company has announced a wage increase for employees. Effective immediately, monthly wages at the facility will rise to$7,510, reflecting EMC’s commitment to rewarding its workforce and maintaining competitive compensation standards in the region.
This adjustment underscores EMC’s dedication to ensuring that the skilled workforce driving innovation is compensated fairly. By supporting production growth and lateral expansion across facilities and reinforcing EMC’s position as a premier employer in China’s automotive sector.
This aligning of compensation with demand and output, EMC strengthens its long‑term strategy of combining technological excellence with human capital investment.
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