#GearCity-2024: According to RankRed (2026), “…global battery market size is projected to exceed $680 billion by 2034, growing at a CAGR [Compound Annual Growth Rate] of 16.6%”.

 This realization of the massive financial risk involved with capital funding and the threat of Bavarian Motors (BW) moving in on market share, Emerson Motors (EM), must look inside to find a new way.

The market is flooded with SUVs and crossovers, many looking the same, with a few exceptions. Emerson Motors feels its time to design a new luxury sedan to release in 2027 as a 2028 model. This vehicle, planned for Evade and Cureworth, however those relationships did not last or produce, as Emerson Motors was carrying all the risk. Since this separation, the company has pivoted to auto manufacturing and capital funding, with the latter as a short-term path.

References

Good Calculators. (2026). Compound Annual Growth Rate (CAGR Calculator. https://goodcalculators.com/cagr-calculator/

RankRed. (2026). 11 New Battery Technologies To Watch In 2026. https://www.rankred.com/new-battery-technologies/





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