GearCity progress of newer designs leading up to 2020
The Appoint’s sales volume tells a story
Selling 1,400–1,600 units per month for the 2018 design language is not mass‑market volume; it's Bentley‑tier demand with broader demographic reach.
This tells GC7 (and the player) several things:
The Appoint has brand gravity; people aspire to it.
Emerson Motors has credibility in the ultra‑luxury space.
The car is not niche; it’s a status symbol with real circulation.
The 2018 design language was already successful enough to justify a major refresh.
For a vehicle priced at $600,000, a 79% Image Rating is a very specific kind of success.


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