Edward J. Emerson (GearCity)

 

 

  Press Release Date: July 10, 2020 Emerson Performance Unveils the 2022 Essence A90SP Emerson Performance proudly announces the return of the SP range with the upcoming 2022 Essence A90SP — a luxury mid-size sedan that marks a new chapter in Emerson’s performance lineage. The SP designation reemerges as a trim level within the Emerson Performance Essence line, serving as the gateway to Emerson Motor Company’s legacy tuning arm. This heritage traces back to the Special Performance (SP) series originally offered by Allure prior to its reorganization. Notably, the Allure Essence SP90 was a high-revving luxury sedan that shared showroom space with its compact sibling, the Bay SP60. Today, that lineage continues with the 2022 Emerson Performance Essence A90SP. Currently, only two vehicles across Emerson Enterprise brands carry the SP trim: the A90SP and the Allure Summit A904EP, a compact SUV The A90SP delivers 401 horsepower at 7,988 rpm, placing it ahead of the 2021 Allure Essence A9...

  Press Release Date: July 1, 2020 As Emerson continues to define its position in the evolving automotive market, a recent publication has raised concerns about the potential discontinuation of electric vehicle (EV) credits. For Emerson, a leading supplier of electric vehicles, this development represents a significant challenge. While no definitive timeline has been announced, Emerson remains vigilant, closely monitoring both proposed and enacted policy changes that could impact the industry. In light of this uncertainty, Emerson has conducted a strategic review of its pickup truck and SUV portfolio. The company currently offers more than ten SUV models and trim levels across its brands, including Emerson Truck, Humner, Emerson Motors, Chungfung, Allure, and Dork. Market analysis indicates that most competitors are focusing on mid-size SUVs — a segment where Emerson is strongly positioned with models such as the Emerson BKG, Emerson Truck SV200 series, and the Humner Rockfinder, ...

Press Release May 1, 2020 Dork Discontinues Relate Sedan Amid Strategic Realignment As part of Emerson Motor Company’s ongoing product realignment strategy, Dork will end production of the Relate full-size sedan. While the Relate has been Dork’s best-selling model, its segment continues to shrink, prompting a difficult but necessary decision. CEO leadership acknowledges the impact on staff and operations, recognizing that such transitions—though never easy—are part of responding to evolving market demand. The decision was catalyzed by competitive shifts, notably when Catty, a crosstown peer, captured market share from Emerson. This moment underscored a broader operational challenge: Emerson’s reach had become stretched too thin. Former CFO Clairia flagged this concern during earlier expansions, including the assumption of Australian operations following Richmond Motors’ underperformance. To help mitigate layoffs and stabilize regional operations, Emerson has reallocated production a...

  Press Release March 30, 2020 Mourne Master's Matuta: 138 horsepower 7 speed transmission Front engine rear wheel drive Double wishbone suspension 14 second 0-60 101 top speed 30 cubic feet of storage 2,416 lbs. The Matuta offers handling at 82%, luxury at 35%, safety at 51%, quality at 14%, 32% dependability, and 40 overall. How does the Elgin compare: 174 horsepower 6 speed transmission Front engine front wheel rive MacPherson strut and multi-link suspension 13.5 second 0-60 118 top speed 26 cubic feet of storage 2813 lbs. The Dork Elgin, while not offering performance shattering performance sets the stage for its sister brand the Emerson BKC redesign for 2023 offering 300 horsepower base offering up from the 276 in the 2019 designed model. Cost efficiency is driving the redesign as well as realignment with the addition of the Elgin. The new BKC communicates lower luxury offerings replaced by performance upgrades. This is felt the first time the yet to be release, new BKC starts...

Press Release March 30, 2020 Dork Unveils Elgin Coupe: A New Standard in Near-Luxury 2+2 Design Yesterday, Dork officially unveiled the newly redesigned Elgin coupe, marking a bold entry into the near-luxury 2+2 segment. Previously dominated by sister brand Emerson’s BKC coupe—powered by Emerson Performance engines—the segment now sees a strategic bifurcation: one path leading to performance, the other to refinement and luxury. Positioned as Dork’s flagship model, the Elgin embodies the brand’s vision of attainable luxury. With elevated design cues and premium features, it will sit above the BKC in pricing, signaling a deliberate shift in market positioning. At launch, the Elgin features a 174-horsepower engine shared with other Dork models. While initial performance may be modest, the brand has confirmed forthcoming updates, including hybrid variants and a new engine lineup expected within the year. In parallel, development continues on the Allure-inspired chassis that will underpin ...

Chungfung Unveils Redesigned 2021 E4 TTS, Combining Efficiency with Performance Press Release – March 25, 2020 Guadalajara, Mexico – Chungfung is excited to announce the redesign of its flagship Motion E4TTS, now rebranded as the 2021 E4 TTS. Manufactured in Guadalajara, Mexico, the E4 TTS is primarily exported to its largest market, China, where over 3,000 units are sold monthly. This volume suggests that Chungfung will need to strategically adjust its transportation routes to combat the ongoing impact of rising import taxes, which, for example, amount to $3,584,835 on shipments to Guangzhou, China. The 2021 E4 TTS builds on the December 2019 announcement of the E4 TTSR, offering slightly lower performance but with a greater focus on weight reduction and efficiency. While the E4 TTS doesn’t quite match the TTSR’s acceleration—lagging by just 0.4 seconds in the 0-60 mph sprint—it still reaches an impressive top speed of 134 mph, just 3 mph shy of the TTSR’s peak. Despite the performan...

  March 20, 2020—Press Release Emerson continues its upward trajectory in the crossover segment, securing a 19.5% lead in March with 11.1 million units sold—marking a 106% increase over 2018. Our total market share for 2018 stands at 23.6%, which is higher than 2019, and taking into consideration the market uptick of 106%, Emerson will have to strategize. As we transition to our next-generation product line, we’ve identified a shortfall in BKM sales—100 units below a key competitor. While we remain committed to value-driven pricing and will not engage in a price war, we recognize the strategic pressure from BW and our crosstown peers. To maintain operational resilience, we are evaluating portfolio adjustments, including potential divestment of Motorback shares, pricing realignments in niche segments, and manufacturing shifts to mitigate tariff and logistics impacts. Emerson remains focused on long-term growth, innovation, and delivering value to our customers and stakeholders.

  Press Release March 15, 2020 Emerson Motor Company – Product Launch Announcement Emerson Motor Company is proud to unveil its latest lineup of performance and luxury vehicles for March 2020, continuing our commitment to innovation, refinement, and customer choice across powertrains and driving experiences. 2020 Emerson Performance Essence DCTT A bold new entry in the performance segment, the Essence DCTT delivers Emerson’s signature driving dynamics with enhanced dual-clutch transmission tuning and track-inspired responsiveness. 2020 Allure Bay Series Updates Allure Bay A604  Positioned four trims above the base Bay A50, the A604 offers: 17% increase in luxury features 6% boost in dependability rating 10% higher vehicle quality standards 8% performance increase over the A50’s 208-horsepower benchmark 8% improvement in handling with sports-tuned cornering Note: Safety ratings decrease by 4% compared to the A50 Allure Bay A60SP4  A performance-enhanced variant of the A6...

  Press Release March 10, 2020 Ben Lee, the ultra-luxury marque under Emerson Motor Company, has officially placed its electric motor battery technology at the forefront with a fully electric lineup. Since Emerson’s acquisition of Ben Lee, the company has worked diligently behind the scenes to elevate the brand beyond even its prestigious sibling, Allure. While the strategic intent may appear opaque to outsiders, Ben Lee has quietly solidified its position as the definitive name in exclusive luxury mobility. Leveraging economies of scale for platform architecture, Ben Lee has retained its engineering independence by deploying its proprietary BL3329 motor battery across all models. This powerhouse unit delivers an impressive 750 horsepower and is built on the Generation 5 architecture—setting a new benchmark in performance and refinement. Looking ahead, Ben Lee is expanding its portfolio with the introduction of the Syren performance trim, beginning with the Cloud, Spectral, and t...

Press Release March 5, 2020 Detroit, MI — Emerson Motor Company's subsidiary Fwin, a bold and design-forward automotive marque operating with full creative autonomy. This strategic move reinforces Emerson’s commitment to innovation, diversity in product offerings, and a multi-brand ecosystem that reflects the evolving demands of global consumers. Fwin is part of a dynamic portfolio that includes Allure, Emerson’s mainstream luxury flagship, and Dork, which continues to refine its near-luxury positioning. While these brands have garnered significant attention, Emerson is also investing in revitalizing its broader lineup—including Emerson Truck, Humner, Emerson Performance, Chungfung, and Ben Lee—each poised for renewed visibility and engineering advancement. Emerson Truck and Humner are currently undergoing a transformative redesign, with engineering teams collaborating to shift from unibody to body-on-frame architecture. This marks a pivotal step in enhancing durability and perform...

  March 1, 2020 Dork Announces 2021 Dunira: A New Contender in the Near-Luxury Segment With the announcement of the upcoming 2021 Dork Dunira, the competitive landscape is expected to shift. Once released, the Dunira will face direct competition from Oakley Automotive, Arthur, Motorback, Smiter Motors, and CY Motors. Positioned as a mid-size luxury sedan targeting the near-luxury market, the Dunira is designed to offer premium appeal without exceeding the $50,000 price point. It does not aim to compete with flagship luxury models from major manufacturers, but instead delivers what customers perceive as luxury—refinement, comfort, and driving enjoyment—at a more accessible price. Early indicators suggest that the Dunira’s material costs are on par with its competitors, with industry rumors pointing to sub-$17,000 base material costs. This signals a broader shift in the market: the emergence of low-cost luxury vehicles that challenge traditional pricing models. While the Dunira may a...

  February 25, 2020 Dork has officially taken the wraps off its newest luxury sedan, the Dunira, which will slot above the Atlas in the brand’s expanding product lineup. This is not a replacement, but a strategic addition—marking Dork’s first-ever entry into the mid-size luxury sedan segment. While the compact Atlas remains a strong entry point for luxury buyers seeking value—offered in base, Ultra, and SL trims—the Dunira is designed for those desiring a vehicle slightly larger than both the Atlas and the Allure Bay A50. Staying true to Dork’s engineering philosophy, the Dunira features a front-wheel-drive layout and carries forward the brand’s evolving design language, including the new corporate grille and retractable door handles. Under the hood, the Dunira comes standard with the proven 195-horsepower engine shared with the Atlas SL and Ultra. A new V6 powertrain is currently in development to enhance performance, addressing the added weight from the Dunira’s larger dimensions...

February 20, 2020 Allure Division Announces Phase Two of Bay Compact Luxury Sedan Facelift The Allure division is proud to announce the launch of Phase Two in the facelifted Bay compact luxury sedan program. Following the successful introduction of the Bay A50—a 208-horsepower rear-wheel-drive base model, the all-wheel-drive Bay A504 and the performance-tuned Bay A60, delivering 260 horsepower. In contrast to Chungfung’s strategy of separating electric and internal combustion variants, Allure will maintain unified naming across its powertrain offerings. Electric models will continue to carry the ELQ, EMQ, and ESQ designations, reinforcing brand continuity and simplifying customer recognition. Industry reviewers have praised the 2020–2021 luxury EV lineup as a breakthrough in both technology and refinement. One noted, “With their own personalities and high standards of luxury, very few well-known luxury companies are adopting electrification. As we progress in electric vehicle arc...

  Emerson Motor Company Advances Electric Powertrain Strategy with ASynPac and EMCall Integration Press Release—February 15, 2020 Emerson Motor Company Advances Electric Powertrain Strategy with ASynPac and EMCall Integration Detroit, MI — Emerson Motor Company’s Research and Development division has initiated a comprehensive review of its battery motor unit configurations, marking a pivotal step in the company’s commitment to expanding its electric vehicle segment. While the broader industry continues to prioritize petrol-fueled platforms, Emerson remains the only major manufacturer in its class to actively deploy electric powertrains across select models. Recent customer data indicates that although electricity is not yet the dominant fuel choice, a growing segment of Emerson’s customer base is actively choosing electric options—signaling a shift in purchasing behavior and long-term market potential. Strategic Focus Areas for 2020 Battery Motor Unit Optimization: Emerson’s engine...

  Emerson Motor Company Evaluates Full-Size Strategy Amid Competitive Shifts Press Release — February 10, 2020 Emerson Motor Company Evaluates Full-Size Strategy Amid Competitive Shifts Detroit, MI — As global market dynamics continue to evolve, Emerson Motor Company is reassessing its full-size sedan strategy following the release of its fiscal sales report and competitive benchmarking across key segments. Global Market Positioning Recent data places Catty as the 7th largest global auto manufacturer, holding 2.9% of market share, trailing Iranian, Urza, German, Gusboard, and BW. Founded in 1909, Catty has operated alongside Emerson for nearly a century, entering the competitive landscape just nine years after Emerson’s inception. Other notable players include NAD, established in 1946 in Philadelphia, and DUH, a Dutch manufacturer with growing influence in markets. Catty Product Highlights: Catty currently leads the full-size sedan and phaeton markets, offering a diverse lineup: H6...

  Press Release — February 10, 2020 Emerson Motor Company Announces Strategic Adjustments Following Fiscal Sales Report Detroit, MI — Following the release of Emerson Motor Company’s fiscal sales report, the brand has initiated a series of strategic product adjustments in response to market demand and inventory dynamics. Dork Relate Tops Sales, Triggers Model Realignment The Dork Relate emerged as the top-selling vehicle within the Emerson portfolio for 2019, prompting a reevaluation of the full-size sedan strategy. Despite its success, a stop directive has been issued to discontinue all full-size Dork models, preserving only the upper trims of the Relate temporarily. In parallel, the Emerson E-FSS has entered limited production status until next month, as the company works to reduce an existing inventory surplus of 3,851 units and allow the market to recalibrate. Performance Meets Comfort: Relate SE Ultra Debuts In a surprising move, Dork has announced the release of the Relate SE...

Press Release — February 5, 2020 Emerson Reports Strong Fiscal Momentum Amid Strategic Realignment Detroit, MI — Emerson Motor Company has released its fiscal report for 2019, revealing signs of recovery across key segments of the automotive market. The data underscores a complex trade-off: while the corporation has officially discontinued its full-size sedan lineup, questions remain about whether this decision will hold as market dynamics evolve. The standout performer of the year was the Dork Relate, Emerson’s full-size sedan, which closed 2019 as the best-selling vehicle with 308,398 units sold. Close behind was the Odin compact hatchback, with 302,248 units sold, reaffirming strong consumer interest in both compact and full-size sedan categories. Despite this momentum, Emerson’s strategic pivot reflects a broader industry shift toward full-size SUVs, crossovers, and compact utility vehicles, where demand continues to surge. Full-Size Sedans: A Paused Chapter, Not a Closed Book Whil...

Press Release — January 17, 2020 Detroit, MI — Emerson Motors today confirmed the next phase of its strategic realignment of the Dork brand, initiating a wind-down of Dork Relate production across key facilities in Australia and North America. This move follows the brand’s repositioning announcement earlier this week, which aims to elevate Dork into a near-luxury and hybrid innovation tier. Production Changes Underway Dork Relate production is currently active in: Australia : Adelaide, Melbourne, and Sydney North America : Oklahoma City Management has begun implementing directives to phase out production in these locations. While the future of Australian operations remains uncertain, this shift follows Emerson’s sale of Richmond Motors—a strategic divestment originally intended to reduce the Australian footprint and refocus on emerging markets. Economic and Workforce Implications Emerson’s Australian plants are among the highest-paying employers in the region, and the potential withdra...

Press Release — January 17, 2020 Detroit, MI — Emerson Motors proudly participated in the 2020 Sigma Six Conference, a pivotal gathering of global automotive manufacturers committed to redefining product efficiency, quality, and customer satisfaction in a rapidly evolving market. Held in Detroit, the conference brought together key players from North America and China to revisit and reintroduce a modular quality standard originally proposed years ago. With recent downturns in auto sales and shifting consumer expectations, the Sigma Six framework has re-emerged as a strategic blueprint for operational excellence and product resilience. Emerson’s Commitment to Quality Innovation Emerson Motors showcased its latest advancements in: Modular vehicle architecture for scalable production Zonal infrastructure and diagnostics to reduce complexity and improve serviceability EMCall performance metrics as a benchmark for customer service responsiveness Persona-driven product design to align engine...

Press Release — January 15, 2020 Detroit, MI — Emerson Motor Company enters the new year with a commanding cash flow of $60.6 billion , reinforcing its position as the world’s most liquid automaker. However, the company acknowledges a 35.4% decline in net income , driven by a 16.6% drop in global sales from 2018 to 2019 — a reflection of broader market contraction and shifting consumer preferences. Despite these headwinds, Emerson maintains a formidable net worth of $7.44 trillion , underscoring its long-term resilience and capacity for innovation. Market Performance Snapshot Full-Size SUV Segment : Emerson holds 8.4% market share , up 0.3% from 2018, in a segment that contracted from 21.5 million to 20.7 million units . Crossover Segment : Emerson leads with 19.5% market capture , overtaking BW in a category that saw 11.3 million units sold in 2019. Full-Size Sedan Segment : Emerson sold: 24,587 Dork Relates 2,724 Emerson E-FSS (fully electric) 3,933 Emerson Performance Relate EPs ...

  January 1, 2020 The new engine will have a displacement of 3.1L, a full 1.1L over the outgoing engine, which had a squared bore and stroke. The new 3.1L utilizes a more complex configuration, achieving an increase in horsepower to 501, up 80 horsepower, but torque has decreased by 56 pounds. Technical Evolution Old Engine: Mk E-50Q72656 — 2.0L V6 hybrid turbocharged diesel New Engine: 3.1L displacement, more complex configuration Horsepower: ↑ to 501 HP (up 80 HP) Torque: ↓ by 56 lb-ft Fuel Economy: Maintained at previous rating Design Philosophy: Shift from squared bore/stroke to performance-optimized geometry The other changes or static figures are the fuel economy rating, which is promised to be the same. Still, the big news for Humner is the reduction in design and material costs, reducing design by 3,121,535,811 and materials by 19,820, signifying the first engine development for Humner, with the rest of the Emerson Engineering team proving successful. Cost Efficiency Gains ...

 December 15, 2019 Shanghai, China — Chungfung is proud to announce the upcoming 2021 Chungfung E4 TTSR, a high-performance evolution of its compact electric hatchback lineage. Building on the success of the 2019 Chungfung Motion E4TTS, the E4 TTSR marks a bold step forward in both design and drivetrain refinement. While the name may sound familiar, the E4 TTSR is no mere refresh. It inherits the spirit of the 2017-designed Motion E4TTS, but for 2021, Chungfung has officially separated its electric variants from the 3-cylinder Motion lineup. The result: a dedicated electric identity under the Chungfung E4 and E4 TTSR nameplates. The E4 TTSR is powered by an upgraded 3130-M 400V motor battery unit, the same proven system found in other Emerson Motors electric vehicles such as the Fwin Pyrwin 300i electric roadster, Emerson Truck’s E-CPUT and E-PUT pickups, and the E-MS electric mid-size sedan. This unit delivers 335 horsepower, up from the well-established 310 hp of the E-3127-CP us...

  December 13, 2019 Detroit, MI — Emerson Performance announces the redesign of its mid-size crossover, the BKM SV-4, for 2023 as the Emerson Performance BKM DCS. Building on the trim of the BKS DCS mid-size sedan, the new BKM DCS brings elevated performance, refined engineering, and a bold design evolution to the crossover segment. Originally launched in 2015, the BKM SV-4 earned over $16 billion in profits, powered by a 224-horsepower 1.5L Emerson Performance-tuned engine and an 8-speed dual-clutch transmission. Now, as the platform reaches its fifth year of production, Emerson Performance is unveiling a successor that raises the bar. The 2023 BKM DCS features: A 306-horsepower upgraded engine The new Generation 5 8-speed transmission, improving 0–60 mph acceleration by 2 seconds A top speed increase from 111 to 126 mph A 4-inch reduction in overall length and a 10-pound weight gain, optimizing handling and cabin dynamics While the new model sacrifices some fuel efficiency—23.3 m...